LeasePlan Digital
Working for the “My LeasePlan” team made it clear that the smallest changes in an interface could optimize the user flow considerably.
For the landing page of the My LeasePlan app (that was introduced in a new country) I used a very minimal color scheme.
The optimal lease experience
All the effort at “My LeasePlan” was aimed at the perfect experience for the user of a lease car. The smallest change in a flow could mean a world of difference for the actual use of the website or app. For instance when you want to update your mileage, you want the smallest amount of screens to get through before you get to the part that matters: updating your mileage. In the new design this is immediately accessible from the dashboard.
The old mileage update with a standard user flow.
The new mileage update directly available from the dashboard as a pop-up.
First impressions count
For the “Login/create an account” page I was asked to give the user a glimpse of what they would be getting when they joined or logged in. I used the intention of the logo (a journey to freedom) and an image that visualised that same sentiment.
A login page that feels formal and restrained.
A login page that feels more inspired.
Fixing fuel card issues
In a few steps you can change your PIN or order a new card from the dashboard.